Strategic Marketing with an Editorial Perspective.
Selected Work
A curated collection of recent projects spanning hospitality, real estate, publishing, and entrepreneurship. While every engagement is unique, each reflects the same story-first approach that guides my work.
01
Hospitality Brand Development
A family retreat became a destination with a story worth sharing.
Frogmore Fish Camp began as more than a vacation rental—it was envisioned as a place where families could slow down, reconnect with nature, and create lasting memories along the South Carolina coast. Nest Egg Studio partnered from the very beginning to shape that vision into a cohesive brand experience.
From developing the brand story and visual identity to writing the website copy, creating the guest experience, and designing the website, every detail was crafted to reflect the property's authentic sense of place. The result is a boutique hospitality brand that invites guests to experience the Lowcountry long before they arrive.
Services
-
Brand Strategy & Positioning
-
Website Design
-
Editorial Copywriting
-
Brand Storytelling
-
Creative Direction
-
Guest Experience
-
Hospitality Marketing
-
Photography Art Direction
-
Content Strategy
02
Auben Capital Partners
Strategic Marketing Partner
Helping a fast-growing real estate investment firm, spanning 10 markets, communicate with clarity across every audience—from investors and clients to employees and industry partners.
As Auben's strategic marketing partner, I lead initiatives spanning executive presentations, acquisition communications, investor collateral, podcast production, market reports, websites, thought leadership, and integrated marketing campaigns.
The work blends editorial storytelling with business strategy to communicate complex ideas simply and strengthen the company's reputation across multiple markets as well as generate quality leads for vertically integrated service lines.
Scope of Work
-
Strategic Marketing
-
Investor Presentations
-
Lease Up Marketing
-
PR
-
Podcast Production
-
Email Campaigns
-
Community Websites
03
Hound & Home Magazine
Homes Editor • Editorial Storytelling • Home Styling • Creative Direction • Website Design
Aiken is the kind of place where stories are found around every corner.
As Homes Editor for Hound & Home Magazine, I help bring those stories to life through thoughtful home features. From scouting distinctive properties and collaborating with homeowners, designers, builders, and photographers, to styling photo shoots and writing feature articles, every story is crafted to reveal not just how a home looks—but how it reflects the lifestyle and legacy of the people who live there.
Beyond editorial content, I also designed and developed the magazine's website, creating a digital home that extends the publication's storytelling beyond the printed page.
04
Vignette Bar & Cellar
Brand Strategy • Concept Development • Hospitality Experience
Vignette was imagined as the next chapter for a beloved community wine shop. More than a neighborhood wine bar, it was designed to become a wine-centric bar and cellar rooted in thoughtful hospitality, quality wine, and meaningful conversation. From the earliest stages of concept development, I shaped the brand's identity, voice, guest experience, and creative direction, ensuring every touchpoint reflected the vision behind the space.
Scope of Work
-
Brand Strategy
-
Naming & Positioning
-
Creative Direction
-
Interior Branding
-
Menu & Guest Experience
-
Website Planning
-
Photography Direction
-
Copywriting
-
Marketing Strategy
05
Thorough Bread Bakery & Café
Brand Strategy • Creative Direction • Mood Board & Visual Identity • Logo • Website Design & Development • SEO • Google Business Profile Optimization
When the team behind Thorough Bread Bakery & Café set out to create a neighborhood bakery with elevated charm, they wanted every detail to feel intentional. I partnered with the managing operator early in the process to develop the visual direction through curated inspiration boards, color palette exploration, and brand refinement.
From there, the project expanded beyond the logo into a complete brand ecosystem—including window graphics, digital assets, and an SEO-optimized website designed to perform as beautifully as it looks. The result is a cohesive customer experience that reflects the warmth, craftsmanship, and quality found inside the bakery.
Following the brand launch, the Thorough Bread Bakery & Café team continues as a Nest Egg Studio client. I provide ongoing marketing support including social media strategy, branded content templates, promotional graphics, website updates, and launch campaign materials to ensure the brand remains as polished and cohesive as it grows.